M@TIFESTO

(tongue-in-cheek in title only...essentially, my marketing approach)

I design opportunities

I create empathetic marketing experiences, and approach all marketing impressions from an experiential viewpoint.

I believe every interaction between the company and their target audience is an opportunity for a designed impression. From their website, responding to emails, answering the phones, exchanging business cards, receiving a brochure to interacting at an event or trade show - every interaction creates an impression and thereby an opportunity. If the impressions are thoughtfully designed, then a strong outcome is possible. If the impression is taken for granted an opportunity is potentially lost or worse - a bad impression is left behind.

I’d like to help design opportunities for you and your company.

Helping companies imagine and re-imagine the experiences they create to tell their story is why I get up in the morning. Action Design© is my process to making this happen. Inspired by my work as a theatrical Set Designer, Action Design asks the question, “Why?” The answer uses design thinking and leads to creative integrated marketing solutions and measurable qualitative and quantitative outcomes. My career journey’s through-line has essentially always been about the Why - from set designer, to marketing and design agency owner, to consultant.

Over the years, I’ve come to understand you’re not hiring me to work for you…you’re hiring me to work for your current and future target audience. You’re hiring me, so that we can collaborate to create relevant empathetic experiences that help your audience think differently about your company and keep it top of mind.

Feel free to email me at M@MatthewAnderson.net and let’s talk about how I can collaborate with you and your team to design opportunities.